The Budweiser Frogs are three life-like puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for U.S. Budweiser Beer during Super Bowl XXVIII in 1994. They were created by Greg Gorman, the long-time brand manager for Budweiser. The commercial was directed by Tom DeCerchio, the director of Celtic Pride. The commercial began with a scene of a swamp at nighttime, and a close-up of Bud rhythmically croaking his name. Later Weis and Er join in. They croak rather randomly for about ten seconds, until Bud, Weis, and Er, thus forming the Budweiser name. Their croaking becomes quicker as the camera pulls back to show a bar with a large neon Budweiser sign glowing in the night. The commercial is often listed among the best Super Bowl advertisements in history, ranking at #5 at MSNBC's list.
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